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The Gear Evolution Begins – URNIETA Gear Division Launch

Author sansui Published 2025-10-06 Section News
Technical summary
  • After six months since our last major release, URNIETA proudly unveils its most anticipated expansion yet—the Gear Division. Designed for those who live without limits, this new chapter brings 35 all-new universal gear products across 14 specialized categories. Each product is built to perform across diverse scenarios—from urban commuting and outdoor exploration to extreme sports, […]

After six months since our last major release, URNIETA proudly unveils its most anticipated expansion yet—the Gear Division.

Designed for those who live without limits, this new chapter brings 35 all-new universal gear products across 14 specialized categories. Each product is built to perform across diverse scenarios—from urban commuting and outdoor exploration to extreme sports, photography missions, and everyday function.

This launch marks the beginning of a new ecosystem of professional-grade outdoor gear, with continuous updates and extended lines to follow. More than just product releases, URNIETA Gear Division will also take root offline—via standalone projects, mall retail counters, shop-in-shop displays, and vehicle-grade franchise partners.

Featured Collaboration: URNIETA × PELICAN

A highlight of this series is the exclusive URNIETA × PELICAN collection—where Eastern design philosophy meets legendary American engineering. Since 1976, Pelican has served warriors, adventurers, and professionals in the most unforgiving environments. Now reimagined with URNIETA’s signature aesthetic, the legendary case evolves—from survival to style.

The Gear Evolution Begins – URNIETA Gear Division Launch - 1

This is not just a box.
It is a story of endurance.
A tribute to fearless hearts.
It is Pelican. Reimagined by URNIETA.

Explore Without Limits. Evolve Without End.
From city streets to mountain peaks, this launch delivers versatility, uniqueness, and functionality—perfectly balanced for every scenario.
The gear that adapts to your world.
The tools that move with your vision.Discover the 14 categories. Explore all 35 new arrivals.
Welcome to the next chapter of URNIETA.

Filed under Gear